Media Relations

Doral Brand Selects PeoplePC as Connectivity Partner for Customers

2/4/2002 7:40:00 AM

SAN FRANCISCO--(BUSINESS WIRE)--Feb. 4, 2002--PeoplePC Inc. (Nasdaq:PEOP), the leading global provider of complete Internet access solutions, is working in partnership with the Doral cigarette brand to offer the brand's customers easy and affordable online access.

Doral, the leading "value" cigarette brand in America, is manufactured and marketed by R. J. Reynolds Tobacco Company, the nation's second-largest tobacco company.

Doral is offering PeoplePC's ISP service, PeoplePC Online, and its bundled computer packages to its adult customers in order to foster brand loyalty with value-conscious smokers and support online channels of communication. The PeoplePC's bundled offering provides customers with all the components of a PeoplePC membership, including a new Hewlett-Packard computer, quick and reliable Internet access, two email accounts, and access to a host of services exclusive to PeoplePC's unique online community.

"We are pleased to partner with Doral to support the brand's ongoing emphasis on value-added promotions and interaction with its customers," said Nick Grouf, president and chief executive officer, PeoplePC Inc. "R. J. Reynolds Tobacco joins a growing number of companies and organizations in recognizing the power of the Web to connect and communicate with people who are important to their success."

"The Doral brand has built its leadership position by exceeding the expectations of value-conscious adult smokers and maintaining an interactive relationship with the brand's customers," says Doug Shouse, vice president of marketing for Doral. "The PeoplePC promotion gives Doral smokers an exclusive offer with terrific value. And offering them affordable online access enables them to connect with each other and to tap into a wide range of timely information from our brand."

About PeoplePC

PeoplePC is the leading global provider of complete Internet access solutions, enabling its partners to reduce costs, generate revenues and deepen relationships with their constituencies. It works with ISPs, employers, membership organizations and individuals. PeoplePC's Custom Connections service is built on a high-quality dial-up network, aggregated through relationships with a dozen major telecommunications providers. The service has a number of tiers of customization: I) billing management and customer care; II) branded or private label email and online experience; III) a suite of Customer Relationship Management tools; IV) PC and other hardware options. PeoplePC's clients include some of the world's largest corporations such as The Ford Motor Company, Delta Air Lines, Vivendi Universal; and some of the most powerful affinity groups including AAA.

For more information, visit http://www.peoplepc.com.

Note to Editors: PeoplePC, PeopleShop, and their respective logos, are among the trademarks and/or service marks of PeoplePC, Inc. in the U.S. and other countries. All other trademarks belong to their respective holders.